Why Apple is dropping the "i" from product names

Wednesday, August 14, 2019
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    [[[ ABOUT THIS VIDEO ]]]:

    In 1998, the iMac started an iconic branding scheme, and the "i" became an integral part of Apple product names. But a few years ago, the company started phasing the letter out. In this video I explore why and what comes next. - The Story Behind series, ep. 55

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