How JustGiving is transforming fundraising with the power of the cloud

2015 January 27
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Microsoft UK
How JustGiving is transforming fundraising with the power of the cloud

Fund raising can often be quite a transactional activity. JustGiving wanted to identify what was personal and relevant to people and what they cared about, so that they could suggest further causes that may inspire continual involvement. However, with 22 million customers this meant storing and processing huge amounts of data that their existing infrastructure simply couldn’t support. JustGiving, working with Elastacloud (http://www.elastacloud.com) looked to the computing power and scalability of the cloud, combined with advanced analytics capabilities to enable them to create a ‘representation’ of fund raisers, the people they’re connected to and their interests. The Microsoft Azure cloud platform running a managed Hadoop cluster, HDInsight, provided the scalable, ‘on-demand’ processing and analysis ability to assist JustGiving with its goal to constantly evolve the personalised experiences it provides to customers. Results: • More people raising funds for more causes • Improved big data analytics • Massive compute capability on-demand • Real-time response capability to global events